Realschule & Werkrealschule Friesenheim
Branding
The schools' new principal Angelika Philipzen asked me to redesign the school logo. During the creative process we decided to go with an illustrated pattern instead of a fixed logo, which can be used more flexible on a daily basis. The pattern consists of different students who represent the schools' variety and values. The student illustrations can also be used separately to visualize certain fields and subjects.

© 2017
Student illustrations
Illuminated sign at the schools' entrance
Logo font filled with the pattern
Font/pattern variation
The repeating pattern
Early sketches